Our First Time at Lugano’s Plan ₿ Forum

This year marked a milestone for us — our first time presenting Bitcoin in the Wild at the Plan ₿ Forum in Lugano. Sharing our mission with a community of passionate Bitcoiners, innovators, and changemakers was incredibly inspiring.

Lugano Plan B by night

We showcased how Bitcoin can strengthen wildlife conservation by supporting education, anti-poaching initiatives, and community-led projects across Africa. Together with Street Cyber, we offered their Wildlife Designs as poster prints to raise funds for our conservation work. We were also honoured to present The Sovereign Mother from The Bitcoin Babies project in Kenya.

The enthusiasm and support we received confirmed our belief in Bitcoin’s powerful real-world impact — for people, wildlife, and the planet.

And to top it off, every Bitcoin cuddly toy handcrafted by our co-founder Helen sold out completely.

Our booth at Lugano Plan B

A big thank you to everyone who visited our booth and joined our mission to fund the future of conservation with Bitcoin!